Reported end date passed· Education· Governance

Increase cooperative vegetable business through own outlets and other sales channels

2018Agriterra has started collaboration with AACL in March 2017 which gave opportunities to know each other better. During 2017 Agriterra mainly focused on study of cooperative vegetables marketing strengthening institutional capacity in managing agricultural cooperatives and on financial management. As follow up of advisory services in 2017 AACL has started mushroom and tomato packaging with cooperative logos and provision of vegetable price list daily on the notice board. AACL has formed separate management team for cooperative marketing. These activities have resulted in increased sales turnover of vegetable marketing. Currently AACL is only able to absorb approximately 2 percent of total production of its members through one cooperative outlet. AACL has made a plan to add two new outlets and use different sales channels for increasing the sales turnover. AACL would like to further position itself in the vegetable marketing by adding value to the products of its members with own branding logos and packaging. In order to do that there is need to further improving financial management and increase capital to support the marketing plans. AACL has formulated BHAG to develop and implement a sustainable and cooperative vegetable output marketing modality for the 150 commercial farmer members. The proposed activities are made to achieve sales turnover of cooperative vegetables marketing of Rs.25 million in 2018.2019Since 2017 Agrtiterra has been providing advisory support to AACL. In 2017 Agriterra focused on study of cooperative vegetables marketing strengthening institutional capacity on cooperatives and financial management. In 2018 the collaboration focused on institutional capacity development on strategic financial management internal capitalization governance and market development. AACL developed 3 years business plan for vegetable marketing. These efforts resulted to increase sales turnover by 2 times compare to 2017. The sales turnover was NPR 10 million in 2017 and NPR 20 million in 2018.AACL would like to further position itself in the vegetable marketing by professionalizing its marketing services and adding value to the products. AACL has set goals to achieve sales turnover of NPR.66 million by own main and branch outlets home delivery and delivering to restaurant hotels and hostel. The proposed action plans are targeted to support AACL for achieving its goals.

Source-reported status: completed. Timeline labels use reported dates and do not verify current activity.