pipeline · Governance

Developing marketing facilitation desk to link tea of members to national and international markets

Agriterra and CTCF have been cooperating on different fields since 2012. From its inception in 2010, CTCF has developed into a cooperation with 99 member coops (representing 6000 tea farmers) with a combined market share of 25% in the orthodox tea in Nepal. CTCF has become a strong and well known federation both internally as well as in the field of lobby and advocacy and service provision to its members. The cooperation between Agriterra and CTCF in 2017 had an evaluative character. Since many new tea processing factory has been estalbished ,CTCF realized that marketing is one of the major challange of cooperative and it is high demand by members. Most of the tea produced has been in the hand of middleman paying low price to the farmers, the farmers are not getting fair share of price. To tackle with this condition it was realized by CTCF to develop market so as to minimize the monopoly of the middleman. null 1. Attain optimal operational efficiency for MCCMCU to break-even 2. Professionalize further the governance and financial management to support the goal to break-evening 3. Deepen the marketing knowledge within MCCMCU to be able compete for the global export market. 4. Re-align the strategic objectives of MCCMCU for the next three years for them to be able to deliver value to its members.